How Can PPC Marketing be Integrated into Content Marketing?
Sales and brand awareness can grow with the help of PPC marketing. PPC marketing works more efficiently when it is combined with content marketing. PPC marketers have implemented this strategy for many company small and large ones alike, and the outcomes have always been amazing. Read more below on how PPC marketing can be integrated into content marketing.
Use content that adds value to the customers for a long time. You can get information about topics that your potential readers are dying to read when you go through list posts, research/data posts, FAQ posts, case studies, series posts, and ultimate guides. Social media has information about topics that customers need you to touch on. Content that is of value will make the reader read the entire article and a few more blogs that you have written rather than leaving the article a few seconds after reading the first paragraph. Your content can be written in the form of a story. Short articles are more captivating than long ones. Employ perfect writing skills because you need the reader to believe that you are the expert you say you are.
Market your blogs. Ask your family and friends to post your articles and links to your site on their social media. When posting your blogs, tag influential people or request to post the blogs on their social media. You have to be patient as you grow the number of readers but be aggressive so that you increase the number of readers.
When your content starts to attract enough number of readers on your social media and website, it is the right time to integrate PPC ads in the content.Use Face book ads, Instagram, and any other social media that you perceive your potential customers are likely to use. Post your ads so that when the reader is going through your content, he or she may be prompted to click on the ad when it pops up. Minimize the number of pop up ads because many ads will distract the reader from the article or even annoy the reader. Allow the reader to choose to decline the ad or accept to click on it.
The content needs more remarketing when it starts to attract more readers because the more, the merrier. Customers click on the PPC ads not because they wanted to but because the content they read is appealing hence they relax their minds and are more willing to find out more about the services and products that are in the PPC ads.